Multilevel Models of Creativity
Mark Batey, CPsychol AFBPsS
Head of Open Global Programmes
Manchester Business School, UK
14 Dec. 2014
Abstract: – Creativity and innovation are perhaps the most vital of all human resources. Creativity lies at the heart of finding new and useful ways of doings things, in any and every sphere of human involvement. Innovation, be it in a personal capacity, organisation or society is central to ensuring that creative ideas and concepts become products, processes and services that are of value. Due to the centrality of creativity and innovation, researchers, practitioners and managers have long had a vested interested in understanding these constructs better. Early studies focused on the individual (e.g. Guilford, 1950) with attention then turning to team and organisational factors (e.g. Anderson, De Dreu and Nijstad, 2004). These individual, team and organisational factors were more often than not studied in isolation. Recent advances in statistics and computational modelling mean that these factors can be considered more holistically. A multilevel approach may be adopted.
This seminar will define key areas, present some important issues around multilevel research, present theoretical and empirical multilevel research findings and finish with recommendations for researchers, practitioners and managers
Master Classes/Public Lecture/Focus Group
15 Dec. 2014
During his visit, Dr. Batey will conduct the following events:
- Master Class – Open to ASU Staff
- Public Seminar – Open to the wider audience outside ASU
- Focus Group – Open for Senior colleagues at ASU
Master Class and Public Lecture will be on:
Mastering Creativity: Principles, Processes and Practice
Duration: 1.5 hours
In this interactive and engaging session, Dr Mark Batey a world-renowned creativity expert from Manchester Business School wlil introduce Five Key Principles for understanding creativity at work, some simple processes for directing creativity and innovation in teams and lead you through some powerful tools for creative problem-solving.
The Focus group
In this session, Mark will ask leaders to consider the opportunities and difficulties of working creatively. We will consider themes such as leadership, management, organisational culture, structures, politics, recruitment, training, etc.
Dr Mark Batey is a highly published researcher in creativity, but with executive education and consulting experience across industries and geography.
Mark is Head of Global Open Programmes at Manchester Business School and Senior Lecturer in Organisational Psychology. He is also the Academic Lead for the Manchester Leadership Programme, the University of Manchester’s premier leadership training programme.
Mark is widely published on the subject of creativity and is the Associate Editor of the International Journal of Creativity and Problem Solving and an editorial board member for the APA Journal Psychology of Aesthetics, Creativity and the Arts. He is one of the most published researchers in creativity of recent years.
Sought by the media, Mark has featured in outlets that include BBC TV, Online and Radio, FT, The Times, The Independent, The Moscow Times, Forbes, Gulf News, South China Post, The Daily Express, The Sunday Telegraph, The Telegraph and Wall Street Journal.
Mark has delivered keynote speeches and master classes to organisations such as CIPD, Chartered Institute of Marketing, Association for Coaching, Forbes, National Outsourcing Association, ARADO, APSCO and the Association of Business Psychologists.
Mark has worked with organisations that include Al-Futtaim, Anheuser Busch InBev, Bank of America, Bao Steel, BBC, BP, Channel 4, Chinese Ministry of Finance, Greater Manchester Police, Group 4 Securicor, Industrial & Commercial Bank of China, IMEC, Johnson & Johnson, Manchester Airport Group, M-Real, Merck, Sharp & Dohme, Novar, nPower, Peking University, PZ Cussons, Reading Football Club, Rolls-Royce, SITA, Sony Music Entertainment, SyCo TV, Tabuk Pharmaceuticals, Tesco, Thales and United Utilities.